Ambitious, Telegram aims for one billion active users by the end of 2024. Born in 2013 from the minds of the Durov brothers, this application has set itself apart by its constant evolution and innovative functionalities while respecting the privacy of its users.
But what makes Telegram so attractive in the face of giants like WhatsApp and Instagram? How does it manage to attract so many users without advertising? Dive into this article to discover the secrets of its success and understand why it continues to grow in an ultra-competitive market!
Telegram: dazzling growth
Telegram, founded in 2013 by the Durov brothers, has undergone remarkable expansion, setting itself the goal of reaching one billion monthly active users by the end of 2024. By 2024, the app had already attracted around 950 million users thanks to innovative features such as public channels and open groups. This popularity is reinforced by the absence of advertising a rare asset in today’s digital landscape.
With over 5.75 billion smartphones in circulation, Telegram is riding the wave of digitalization. By banking on personal data protectionthe application has won over a public in search of privacy, strengthening its user community.
A commitment to confidentiality
Telegram stands out for its unwavering commitment to privacy protection an aspect that particularly appeals to users in an often intrusive digital world. Unlike competitors such as WhatsApp and Messenger, Telegram does not monetize personal data via targeted advertising, reassuring those concerned about the confidentiality of their information.
Facing fierce competition
Faced with fierce competition from platforms such as WhatsApp, Messenger, TikTok and Instagram, Telegram has opted to an ad-free model. This approach, which breaks with market practices, has enabled the company to win the loyalty of a community of users in search of authenticity.
A paradigm shift in the use of social networks
The rise of Telegram comes against a backdrop of ever-increasing adoption of social platforms. With over 5.75 billion cell phone users, social networks are experiencing unprecedented expansion. This trend is accentuated by the emergence of new players such as Threads, which recently passed the 250 million user mark.
In the face of this rapid evolution, Telegram stands out by its commitment to confidentiality and freedom from advertising. These features give it a unique competitive edge, appealing to those seeking an alternative to the aggressive commercial strategies of other platforms.
